A brand’s visual identity can be defined as what the consumer pictures in their mind when they hear the brand name. This includes the logo mark, but is also much more. A visual identity encompasses all visual inputs that can be associated with a brand. Some major examples of such inputs would be: color treatment, interior design and atmosphere, website, print collateral, packaging, and advertisements.
Caring about your visual identity is critical. Ensuring that your visual identity is distinct will make your brand that much more memorable in the minds of consumers.
Choosing MEDIAESTE as a design partner, you can be sure you will be provided with the expertise and direction needed to ensure that your brand is represented in the best possible way.