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Branding & Visual Identity 2018-05-28T21:17:15+00:00

WE OFFER A VISUAL IDENTIFICATION CREATIVE SERVICES TO SUITE EVERY COMPANY

Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.

As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo–potentially leading to increased sales or improved mind share within the target market. In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos.

A brand’s visual identity can be defined as what the consumer pictures in their mind when they hear the brand name. This includes the logo mark, but is also much more. A visual identity encompasses all visual inputs that can be associated with a brand. Some major examples of such inputs would be: color treatment, interior design and atmosphere, website, print collateral, packaging, and advertisements.

Caring about your visual identity is critical. Ensuring that your visual identity is distinct will make your brand that much more memorable in the minds of consumers.

Choosing MEDIAESTE as a design partner, you can be sure you will be provided with the expertise and direction needed to ensure that your brand is represented in the best possible way.

A brand book (also referred to as: brand guide, visual identity guidelines, brand manual, style guide, brand identity book or brand toolkit) is an official corporate document that explains the brand’s identity and presents brand standards. Some brand books are focused exclusively on the design aspect, while others include a company overview and communication guidelines as well.

The primary reason for having a brand guide is consistency. When you don’t have rules every designer and every marketer will present their ideas in whatever way they see fit. They’ll express their own personality rather than present the brand’s identity. A brand guide can be especially useful for new employees. It can almost act as an new employee orientation. Reading a manual will help them get accustomed to the brand rules much quicker than by trial and error. It’s more professional and it’s better than having someone correct new employees because they broke a rule they didn’t even know existed.

PORTFOLIO

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