Advergames use the interactive and social components of games to the advantage of a brand. Here are some of the main benefits they offer to brands:
• Raise brand awareness: A custom advergame can tell a story about your company in an unobtrusive yet engaging way.
• Positive brand interaction: When done right, advergaming continuously and effectively exposes the brand to the player, creates a positive experience associated with the brand.
• Followers: Advergames can help build true fans who are potential leads and can convert to loyal customers.
• Great reach through games: You think video games are just for boys? Think again. Today, the average gamer’s age is 30, and 45% of them are female. The gaming industry is raking in over $100 billion per year, and roughly 20% of the market share falls to mobile and social games. The wide-reaching marketplace offers you great potential to reach your target audience.